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Sina Finance’s Company Profile

Sina Finance is the most influential financial information service provider in China with extensive 7 X 24 live market news coverage for over 160 million Chinese professional and retail investors. It has built up partnerships with investment institutions and media outlets across the globe and provided a platform for over 16,000 KOLs in finance and investment to produce over 20,000 high-quality posts per day.

Weibo, the social media platform with over 520 million monthly active users, is now a premier channel of Sina Finance for content production and broadcast. Sina Finance accounts, includes @Sina Finance, @Weibo Finance and @Sina Technology, has a loyal base of 80 million financial fans on the platform of Weibo by the end of March 2021, contributing four hot topics per day on average. The financial and economic contents of Sina Finance in the form of text, pictures, videos and data, are able to reach the audience in a full channel and all-round manner.

Sina Finance runs a number of sub-brands, including Sina Finance APP, Weibo Finance, Black Cat Consumer Complaint Platform, and Cangshi Fund, a third-party mutual fund sales platform.